A Redesign of Brighton's home page UI/layout

 

The goal with this study was to visually align the page's styling and CTAs to Brighton's logo / brand colors, and clean up the look / feel. We added more white space and simplified a few sections for readability.

The content hierarchy is unchanged, with a few copy, font size, and CTA coloring adjustments.
 

Current site design below

Redesigns-02.png
 
 

The Original Design

The main adjustment in our redesign was adding a distinct CTA color. The current design doesn't do enough to draw your eye around the page, impacting the user flow. 

With mis-aligned content and a few heavily designed sections, our redesign was truly to simplify how the content on this page is displayed to the user - increasing legibility and digestibility.